Join Our Team as a Wine Tour Guide! 

Do you love the outdoors and meeting new people? Are you passionate about wine and eager to learn more about it? Are you looking for a job where you can make a difference by creating unforgettable memories for happy clients? Plus, do you want a flexible work schedule that fits your lifestyle?

If you answered yes, we have the perfect job for you!

Apply Today and Become Part of Our Incredible Team!

At Toast Tours, we pride ourselves on having a team of outgoing, fun, and professional individuals.

Our guides excel at storytelling, sharing their knowledge about wine, and going the extra mile to exceed guests’ expectations with unmatched customer service.

Voted as 5th best wine tour company in the country in a USA Today readers pool, and mentioned as one of the best wine tours in California by Travel+Leisure. We love what we do, and are looking for people that are as excited about this job as we are.

• Great with a variety of personalities: Must be good with all personality types and skilled at reading the group to create a fun, enjoyable day for guests.

• Wine and Local Knowledge: A genuine passion for wine and a solid foundation of wine knowledge are essential for this role—we’re looking for people who truly enjoy wine, are curious to keep learning, and can confidently talk about it with our guests. Familiarity with the local area, including roads and top things to do, is also a must.

• Engagement and Adaptability: Able to educate guests about wine and the area while reading each group to provide a personalized and fun experience.

• Fun and Enthusiastic: Must have a genuine desire to create a fun, memorable experience for guests, making each tour special and enjoyable. 

• Safe Driving Skills: Must be a safe driver with a clean driving record and be comfortable with operating larger vehicles.

• Savvy with Technology: Must be comfortable using apps and GPS.

• Reliable and Punctual: Always on time and dependable.

• Team Player: Works well with others and contributes to a positive team environment.

• Engaging and Social: Loves meeting new people and is great at connecting with guests.

• Great Time Management: Efficiently manages the schedule to ensure a smooth tour experience.

• Energetic and Fun: Brings energy and enthusiasm to every tour. 

• Problem Solving & Quick Thinking: Flexible, proactive, and adept at thinking on their feet in various situations. 

• Able to Work Independently: Capable of performing quality work efficiently with minimal supervision. 

• Physical Capability: Must be able to bend, lift, and carry up to 50lbs. 

• Driver Requirements:
  • Must be at least 25 years of age (per our insurance).
  • Must have an active driver’s license for at least three years.
  • Must be able to pass a drug test.
  • Must have and maintain a clean driving record with no more than 1 point. Driving record must be free of DUI and DWI incident(s).
  • CDL Class B or C with passenger endorsement preferred, but not required. Must be willing to obtain Class C + passenger endorsement (we can help with this).

• Part-Time with Flexibility: Perfect for achieving a great work-life balance. Set your availability and work when you want.

• Variety of Tours: Take guests to explore our world-class wine region, iconic Hearst Castle, family-friendly farms, local craft distilleries, breweries, and other exciting local spots! No two days are the same, keeping the job exciting and dynamic.

• Wine Knowledge and Education: Gain knowledge about wines, winemaking, and local vineyards. We also offer opportunities for further wine education, such as WSET certification, if you excel in the position.

• Educational and Enthusiastic: Talk knowledgeably and enthusiastically about local history, winemaking & farming, the basics of distillation, and make great recommendations for guests. You will be more than just a driver!

• Create Lasting Memories: Provide an exceptional experience by ensuring every guest has a fun and memorable day in wine country.

• Read Groups to Create their Perfect Day: Each tour is different, so you’ll adjust your guiding style to meet each guests individual preferences.

• Be the Face of Toast Tours: As a representative of Toast Tours, you’ll embody our brand values both during and outside of tours, fostering fantastic connections with our local winery partners.

• Prioritize Safety: Safe and professional driving is paramount. Safety lies at the heart of our operations, ensuring every guest enjoys a worry-free experience.

• Keep Things Tidy: Keep our vehicles looking sharp with regular light cleaning, ensuring they’re always ready for the next adventure.

• Full Training: Don’t worry if you don’t know it all! We’re happy to train the right person. You just need to be interested, willing to study, and excited to share your knowledge with guests.

We value our guides and will work with you to help you succeed in this role, increase your wine & local knowledge, and grow personally and professionally.

This position offers flexibility in your work schedule and can expand to include additional responsibilities if desired. As it is a seasonal role, the workload varies throughout the year.

Typical shifts are during the daytime and range from 6 to 9 hours, though the length can sometimes be shorter or longer.

Occasionally, nighttime transportation is required.

Our peak times are weekends and holidays, so availability during these periods is ideal. However, occasional weekday availability is also beneficial.

Toast Tours is a small family-owned boutique wine tour company focused on providing quality experiences that take guests beyond the tasting room. Named by Travel & Leisure as one of the best California Wine Tours for Learning, Sipping, and Sightseeing and voted as the Best Wine & Beer Tour in North SLO County, we focus on creating exceptional experiences for our guests during their visit to California’s Central Coast.